Hey There!

I’m Kristen!

Strategic brand designer, pattern creator, website maker, vibrant color enthusiast, coffee lover, old school roller blader, Mom of three, over user of exclamation points!

what i believe

Life should be about more than work and you absolutely deserve to do work that lights you up.

Look we all know work / life balance is a myth especially if you have kids but I do believe there is a better way. A way that let’s you do work you love and be there for your family and yourself. It’s not a balance per se but an ebb and flow. Sometimes work will need you more and sometimes your family will need you more but the key is finding work that you love that also lets you take a personal day without being harassed for it.

I know that sounds woo-woo but I really mean it and for my branding clients the way they find that magical balance is by starting their own business. Which is where I come in! Nothing makes me happier than helping my clients level up their businesses so they can keep doing the work they love and get to have the life they’ve been dreaming about.

Did we just become best friends? I thought so!

details, details

The long story

I’ve been a multi-passionate creator since birth. Writing stories, putting on plays, dying my hair crazy colors, and using half the world’s supply of paper on artwork (that could never be thrown away!). Don’t worry, I created a mini version of myself who does the same thing so I now know how my mom felt!

Thankfully all this creativity lead me to art school where I got my bachelor’s in communication design. 18 years later, I’ve had the pleasure of working with all kinds. From my corporate career working with big companies like Disney, Sealy, Just Play Products and Mattel, to creating my own business creating brands, packaging, websites, and illustrations for small businesses, start-ups, and solopreneurs.

After over a decade in the corporate world, I knew it was time to go out on my own. I needed more flexibility to be able to be there for my kids when they needed me and I wanted to do something that made a difference. For me, that’s using all my years of experience to help other creative individuals launch and grow their own businesses so they can find better balance too. Listen, I believe we help ourselves when we help others rise so if you hang around here long enough be warned, I will plant the seed of possibility in your brain. Then before you know it, you will not only believe in yourself but you’ll know you have someone in your corner cheering you on and helping you out!

Fun facts

Want to know more?

I love coffee, a good pun, the color yellow, and some 80’s-90’s jams. I’m a wife to a Good man (pun intended) and a mom to three kiddos, two cats, and one sweet pup. I’m Pennsylvania born and raised currently living in Wayne, PA. (And, I really can roller blade.)

WANT A PEEK INTO MY WORK AND WORLD? FOLLOW ME ON INSTAGRAM!